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Nissan Yanya concept
With the world premiere of the innovative Yanya B-segment SUV concept, Nissan is seeking to define new limits of flexibility and technology for the next generation of young people.
Designed with goal of offering a practical, hi-tech, stylish yet affordable solution for the daily and weekend lives of the young, sophisticated and active global city-dwellers of the future. The stylish, yet unmistakable exterior SUV design cues, hint at Yanya's 4x4 credentials whilst contrasting with the imaginative use of soft touch, durable interior materials inside and cutting edge entertainment and IT systems.
Developed under the concept of 'Urban Activity Gear', Yanya is a unique, SUV which breaks new ground in the B-segment representing a fresh approach in contrast to the conventional hatchback norms which dominate the sector. But Yanya is more than a SUV: through its innovative and adaptable interior and roof section, it transforms into a 'Sports Utility Truck'.
Compact enough for the cut-and-thrust of commuter life, yet with an active and adventurous personality, Yanya is designed not only to adapt to the diverse social, emotional and practical needs of a young, avant-garde audience, but to be affordable, too.
Yanya's distinctive exterior character is matched by its intelligent adaptable interior functionality. A compact yet spacious four-door, four-seater SUV, Yanya's full-length removable roof is composed of four panels which can be stored inside the tailgate, effectively creating a convertible.
As well as serving as a passenger car or load lugger, Yanya also transforms into a 'mobile living room'. The storage module located between the rear seats can then be slid forward and its side panels extended to form a table. This module also houses remote controls for the hi-fi, satellite navigation together with facilities to link up with personal organisers for all four passengers. Meanwhile, an internet connection through the Yanyaís information and entertainment systems keeps you in touch with friends and colleagues and allows you to go in-car web surfing. But Yanya's social nature is not restricted to the interior:
When the party's going on outside the Yanya, a large and stylish entertainment box, complete with speakers and internal power supply, can be removed from the centre of the fascia and carried off to wherever the location.
Nissan's strong off-roading heritage can be seen in the bold, confident visual statement made by the Yanya. Tall and upright to create maximum interior space in a bodyshell just four metres long, and with chunky 18ins alloy wheels pushed as far out into its four corners as possible, the Yanya is infused with a sense of adventure.
Yanya's styling cues are derived from the world of 4x4 - a market area in which Nissan has 50 years of experience - is in response to the importance modern youth culture places on travel and adventure; no style of car better encapsulates those themes than the off-roader. But while traditional 4x4s are often aggressively styled with a design emphasis on brute force and rugged utility, the Yanya displays a more elegant character, in tune with the personalities and fashions of urbanites.
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