Jaguar Chairman Wolfgang Reitzle speaking at the opening.
Ian Callum - Jaguar Director of Design
Dale Harrow presents the Geoff Lawson Jaguar Scholarship to Ted Mannerfelt
A plaque dedicated to Jaguar Design Director Geoff Lawson. The graphics represent design cues from his Jaguar projects.
Commenting on the new studio, Jonathan Browning, Jaguars Managing Director, said: Much of our past success stems from the Jaguar hallmarks of prestigious style and richly crafted interiors, which remain vital to our future success. The role of The Geoff Lawson Studio is to develop fresh design concepts which embody greater modernity and innovative technologies and therefore will play a key role in Jaguars future. But our customers may rest assured that we will not allow the essential Jaguar design values to be diluted. For us and them, a Jaguar will still be a Jaguar.
Jaguar and the Royal College of Art:
The Geoff Lawson Jaguar Scholarship
Jaguar has established an endowed scholarship with the Royal College of Art called The Geoff Lawson Jaguar Scholarship to celebrate the achievements of Jaguars former Director of Styling. The Scholarship will be awarded in perpetuity on an annual basis to a student or students in the Colleges Vehicle Design Course. The first award of the Scholarship is for the academic year 2000/2001, and was announced at the Jaguar Advanced studio opening. The scholarship was presented to Coventry University student Ted Mannerfelt by Dale Harrow, Course Leader of the Vehice Design course at the Royal College of Art.
Photos: Brett Patterson
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