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Nesbitt's presentation at the Autoweek Design Forum 2001
PT Cruiser concepts
Pronto Cruizer (1998)
24 April 2001 - General Motors Design has hired Bryan Nesbitt, the 32 year old designer of the Chrysler PT Cruiser, away from its rival to be the Brand Character Chief Designer for Chevrolet.
As a Senior Product Designer for DaimlerChrysler, Bryan Nesbitt was the creative force behind the exterior design, interior body color 'theme', as well as the brand product name of the PT Cruiser.
At GM, Nesbitt will be the lead designer for Chevrolet's concept vehicles and help set the future design direction for the division. He will be based at GM's Design Center in Warren, Michigan.
"Bryan understands the way the industry works and I think he has a good take on building brands," said Wayne Cherry, vice president of GM Design.
Nesbitt's hiring is the latest in a string of designer acquisitions for GM. Cherry said that over the past five years the automaker has hired more than 100 new designers, of which 30 have been people from outside the United States.
In his role as Brand Character Chief Designer for Chevrolet, Nesbitt will report to Anne Asensio, 39, who was hired away from Renault last year to be executive director of GM's brand character center.
Within GM's Design Center, the Brand Character Studios are responsible for the longer term vision for each of the GM divisions, and conceptual design direction for new programs. Production Design studios then develop these design directions through to final production vehicles.
Wayne Cherry has been stocking GM's design staff with several young designers. Of the 13 designers who hold positions similar to Nesbitt's, the average age is 35 years old.
Hired by Chrysler in 1994, Nesbitt designed the 1998 Chrysler Pronto Cruizer and 1997 CCV (Frankfurt Motor Show) concept vehicles, before going on to design the PT Cruiser. He was also responsible for the interior theme direction of the 1995 Chrysler Atlantic concept vehicle.
While earning a degree in transportation design from California's Art Center College of Design, Nesbitt served an internship with Chryslers Pacifica satellite studio. He also studied Architecture and Industrial Design at the Georgia Institute of Technology.