Range Rover

The new Range Rover was unveiled this week at a special reception at the Design Museum in London. It is only the third new Range Rover model in 31 years.

Led by Land Rover design director Geoff Upex, the design team behind the third generation Range Rover has created a vehicle that blends key styling cues with eye-catching modern 'jewellery'.

Many of the traditional Range Rover elements have remained with the vehicle since the original was launched more than 30 years ago and today form an integral part of the Range Rover's design DNA.

The new Range Rover embodies all those iconic features, yet moves the design into the 21st Century with a more solid and integrated form, and unique details. The metal-look vents on both front fenders help increase the amount of air fed to the engine, while the eye-catching headlamps are both stylish and efficient.

In order to make the new Range Rover more spacious inside, the new vehicle is bigger externally than its predecessor - it has grown longer and taller and has greater ground clearance than before.

While developing the interior of the car, the designers took styling and texture cues from products as diverse as audio equipment, ocean-going yachts, first-class airline seating, fine furniture and jewellery, combining these concepts with the classic 'wood and leather' experience expected from a Range Rover.

The new Range Rover was designed at Land Rover's design and engineering headquarters in Gaydon, Warwickshire.

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