Cadillac SRX

Jan 17, 2001 - Cadillac has announced it will enter one of the fastest emerging market segments with the production of an all-new luxury crossover vehicle.

The Cadillac SRX is one of five all-new Cadillac products planned for production during the next 18 months. It is expected to hit the market during the first half of 2003.

“The Cadillac SRX was inspired by the 2001 Cadillac concept car, the Vizon,” said Mark LaNeve, Cadillac general manager, in a speech given at the Automotive News World Conference in Dearborn.

“This newest addition to the Cadillac family will demonstrate that we’re unafraid to lead in styling, performance and functionality. SRX will be another boldly designed product from Cadillac featuring unique product innovations that will allow us to expand our portfolio and attract new customers,” said LaNeve.

The Cadillac SRX is the division’s first-ever luxury crossover vehicle and its introduction positions Cadillac to compete in a segment it is not in today. LaNeve said the vehicle will offer head-turning design, unique functional capabilities and outstanding driving performance. The SRX will bridge between Cadillac’s premium entry-and full-size sedans and its powerful utilities.

The SRX name is consistent with the Cadillac product naming strategy. The first letter denotes the series. The second and third letters stand for “reconfigurable” and “crossover.”

	Cadillac announces SRX crossover vehicle
	Cadillac SRX Click for larger images Cadillac Vizon at the 2001 North American International Auto Show	Jan 17, 2001 - Cadillac has announced it will enter one of the fastest emerging market segments with the production of an all-new luxury crossover vehicle. The Cadillac SRX is one of five all-new Cadillac products planned for production during the next 18 months. It is expected to hit the market during the first half of 2003. “The Cadillac SRX was inspired by the 2001 Cadillac concept car, the Vizon,” said Mark LaNeve, Cadillac general manager, in a speech given at the Automotive News World Conference in Dearborn. “This newest addition to the Cadillac family will demonstrate that we’re unafraid to lead in styling, performance and functionality. SRX will be another boldly designed product from Cadillac featuring unique product innovations that will allow us to expand our portfolio and attract new customers,” said LaNeve. The Cadillac SRX is the division’s first-ever luxury crossover vehicle and its introduction positions Cadillac to compete in a segment it is not in today. LaNeve said the vehicle will offer head-turning design, unique functional capabilities and outstanding driving performance. The SRX will bridge between Cadillac’s premium entry-and full-size sedans and its powerful utilities. The SRX name is consistent with the Cadillac product naming strategy. The first letter denotes the series. The second and third letters stand for “reconfigurable” and “crossover.”