CCS students Jeff Hammoud, Amina Horozic, Lawrence Yeung
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BMW Scar by Jeff Hammoud
Citroën Roulons by Amina Horozic
Sony 'Drive' by Lawrence Yeung
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Now in its fifteenth season, the AISI design student summer internship program inspires students to find innovative solutions to problems they will face during their careers in transportation design. Previous CCS/AISI Summer Internship Programs have addressed the following challenges:
1989 Future Buick Reatta
Develop alternative designs for the Buick Reatta.
1990 Space Utilization
Create vehicles with more efficient space utilization and crashworthiness with special attention to side impact and incorporation of ultra-high-strength steel side impact beams.
1991 Neon Niche Vehicles
Create niche vehicles based on the Neon platform, including hydroforming technology for low tooling investment, and laser welding for improved safety and weight reduction.
1992 CNG-Powered
Create vehicles powered by compressed natural gas (CNG). This assignment explored ways of integrating fuel containers to reduce weight and improve safety, and addressed vehicle trends, particularly those of interest to the 35-and-under age group.
1993 Design of Vehicles in Steel Exploring Weight Reduction Ideas
Design vehicle bodies that are lighter in weight, maintain safety, and incorporate rigid designs using thinner gauges of steel. This project stretched the ability of designers to create fresh designs without the assistance of large glass areas or plastic moldings.
1994 City Cars
Style small, fuel-efficient “city cars” that meet government clean air mandates and are attractive to American consumers. The challenge was to meet small packaging parameters with designs that exude a perception of safety and performance.
1995 ULSAB-Style Packages
Create exterior designs for the UltraLight Steel Auto Body (ULSAB). While permitted only to add minimal changes to the body architecture, the students were challenged to create fresh-looking models within the constraints.
1996 Hybrid Propulsion
Style innovative and exciting exteriors for future hybrid propulsion system vehicles while striving for weight and cost reduction.
1997 SUV/Pickup Trucks
Design pickup trucks and sport utility vehicles (SUVs) that integrate consumer preference for sportiness, control, power and safety with the steel industry’s innovative Light Truck Structure architecture.
1998 First-Time Buyers
Create a vehicle that appeals to first-time buyers and costs less than $16,000. The vehicles leveraged steel’s high strength and low cost to meet these specifications.
1999 Celebrity Cars
Style exciting vehicles for today and tomorrow’s celebrities. Styling cues were taken from autos of Hollywood’s heyday. Unlike the previous year, the students were not constrained to a price tag.
2000 Hummer-Based Vehicles
Design steel-intensive vehicles based on the Hummer platform. Each design embraced a different market segment ranging from entry-level to mid-level to luxury-range.
2001 Interchangeable
Design steel-intensive vehicles that focus on reduced tooling costs. Objectives for each student included designing vehicles with the maximum interchangeability of body parts.
2002 Tuner Market
Research the “tuner” market and design a production vehicle that will be appealing to mass-market consumers but can be easily modified by a tuner into a one-of-a-kind vehicle.
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Nov 3, 2003 - Students at Detroit's College for Creative Studies have participated in the CCS / American Iron and Steel Institute (AISI) 2003 student internship 'Urban Youth' design challenge. The goal of this year's AISI program was to design functional, futuristic vehicles marketed to urban youth that integrate environmental responsibility, cost-efficiency and innovative steel materials.
The AISI interns were CCS Transportation Design students Jeff Hammoud of Windsor, Ontario; Amina Horozic, a Clinton Township resident originally from Sarajevo; and Lawrence Yeung, a Texas native who resides in Detroit.
Project instructor Ken Grant, a CCS alumnus and former faculty member, led the team of student designers. Each student worked with Grant, AISI steel application specialists and professional automotive designers to move through the challenge, garnering insights into the process of automotive production with tours of the DaimlerChrysler Warren Stamping Plant and Rouge Steel Mill.
Before an audience of automotive executives, steel industry representatives, members of the media, and CCS faculty, the students unveiled their new concept models and discussed how they met the challenge to design a vehicle that would capture the growing urban youth market.
Jeff Hammoud - BMW Scar
"I wanted a car that went from being a vehicle of transportation to a trendy fashion accessory, a vehicle for the urban youth who is on the cutting edge of technology and design and is seeking the latest and greatest product.
Inspiration for my BMW concept was the different types of trendy eyewear that have a wild, futuristic 'look at me' design. Examining the technology of eyewear frames, which hide the metal behind the lens, I incorporated the use of hydro-form steel for the structure and main body frame. The architectural lightweight steel frames support the large transparent door openings allowing the graphical design elements of the glass to be both stylish and functional. The glass can be removed allowing the vehicle to be driven as an open-air vehicle.
The use of laser welding for certain parts decreases the weight of the vehicle and adds structure only to the necessary components. Minimizing the weight of the vehicle makes it more malleable to incorporating alternative fuel sources such as hydrogen fuel cells. Having modular and removable steel body panels means ease of replacement and the opportunity to recycle parts."
Amina Horozic - Citroën Roulons
"I was inspired to created this vehicle by the current fashion trends emerging from the design houses of Jean Paul Gaultier and Yves St. Laurent. Their attention and brilliance is obtained through proportion and flamboyant bold designs that integrate vast amounts of color and texture. I wanted to capture this feel or emotion.
Drawing further on the fashion world, I observed the elaborate eye make-up and decided to use this over-emphasized feature of the human face as a strong visual graphic to capture 'sexiness' and the intrigue we have with the eyes being the windows to the soul, thus the window of the car.
My project is a rather sculptural vehicle emphasizing the humanistic feature of undulating curves. A smooth wrapping shape with a covered rear wheel, which almost drapes the structure of the vehicle, much like cloth drapes on a body. Moreover, the rear wheels add a floating effect, supernatural, futuristic and mysterious - all characteristics for objects of desire. In my design I accentuate the entire form as a feature, the whole vehicle was better composed and achieved because of steel. It allowed me to have larger body panels, reducing cut lines and allowing for a simple, sculptural design appearing less factory assembled and more carved. The smooth shape creates a fashionable form, while the precision and tension of the surface add a machined look.
The car's design is new, young and definitely attention grabbing. Incentives to a prospective buyer are the recyclable steel parts, which are easily replaceable, the use of a common platform, which allows the owner to replace the 'costume'/body whenever they chose. Grandeur and attention to both the vehicle and owner, providing a celebrity feel to an everyday individual."
Lawrence Yeung - Sony 'Drive'
"Looking at the future of electronic mobile devices and today's technologically advanced youth, I chose to design a vehicle that exemplified city nightlife in an urban culture. After studying the aesthetics of mobile hand-held devices, I focused my vehicle on two concepts; 'plug and play' and 'drive by wire'. Personalization within a vehicle is the theory behind the 'plug and play' idea. Taken from the modeling of a laptop computer, the Sony drive has a rear section design that allows for different applications to be plugged in, offering versatility that is based on a driver's need. The 'drive by wire' brings driving back to its original propose, enjoyment. Drawing inspiration from racing style video games, 'drive by wire' eliminates the stresses of driving and refocuses on the car and driver becoming one.
The Sony vehicle uses a hydro-formed steel structure for doorframe strength and safety, and is designed on top of the "drive by wire" platform. This is like a roll cage with the glass suspended in the openings for maximum visibility. Using the manipulative properties of steel, I was able to achieve the appealing aesthetics of electronic products such as brushed textures and precision machined parts with brightened chrome-plated steel accents. Steel is able to achieve the same futuristic appeal as hand-held electronic devices while preserving the integrity and strength of a vehicle."
Located in Detroit's Cultural Center, the College for Creative Studies offers Bachelor of Fine Arts degrees in animation and digital media, communication design, crafts, fine arts, illustration, industrial design, interior design and photography. CCS website: www.ccscad.edu
The American Iron and Steel Institute is a non-profit association of North American companies engaged in the iron and steel industry. The Institute comprises 30 member companies, and 118 associate and affiliate members who are suppliers to or customers of the steel industry. AISI website: www.autosteel.org
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