Cars & Desire: A symposium at the College for Creative Studies

Mar 18, 2004 – The love of the car makes Detroit the Motor City capital of the world. But what drives people's devotion for cars and car culture? What is it about the roar of the engine, the feel of a design or the appeal of an era that makes the automobile a most revered and collected object?

On Saturday, March 20th the College for Creative Studies in Detroit will be presenting 'Cars & Desire: A Symposium'. Dutch Mandel, editor and associate publisher for AutoWeek, will moderate a panel comprised of top industry executives during an interactive retrospective of Americans loyalty to cars and car culture. The guest panel will investigate how cars reflect our desires, answer our needs, become extensions of our personalities, impact our way of life and have evolved into art on wheels. The panel includes:

Larry Erickson:
Chief designer at Ford, lead designer on the new Mustang, hot rod specialist and recent inductee to the Grand National Roadster Hall of Fame.

Bill Morden:
Chief creative officer/vice chairman of BBDO/Detroit, and creator of the "That thing got a Hemi?" campaign.

Camilo Pardo:
Chief design at Ford, CCS alumnus and recently named "Father of the new GT" by Rolling Stone magazine.

Dan Ross:
Publishing director of Intersection Magazine, an international car culture publication out of London.

Freeman Thomas:
Head of the DaimlerChrysler Pacifica Advance Product Design Center (Carlsbad, CA) and co-designer of the Audi TT and VW's New Beetle.

The guest panel and audience will explore the American mania for 'cool wheels' and the desire that manufacturers and advertising inspires, from design studios to showrooms, to racetracks and roads. Following the guest presentations, the audience is invited to participate in a round table discussion.

"Cars & Desire: A Symposium" runs from noon until 4:00 pm and is free and open to the public. The presentation takes place in the Wendell W. Anderson, Jr. auditorium, located in the Walter B. Ford II Building on the CCS campus. A reception hosted by CCS will immediately follow the close of the Symposium.

The symposium will also feature selected works from the automotive advertising collection of noted Detroit photographer Jim Secreto.

'Cars & Desire: A Symposium' is CCS' contribution to 'The Design Engine', a collaborative series of events celebrating design and its effect on everyday life, organized by five Detroit-area institutions including CCS, Cranbrook Academy of Art and Art Museum, Detroit Institute of Arts, Lawrence Technical University and Marygrove College.

For information call CCS-Center Galleries: 313-664-7800 or visit www.ccscad.edu

	Cars & Desire: A symposium at the College for Creative Studies
	Click for larger images Walter B. Ford II Building, College for Creative Studies.	Mar 18, 2004 – The love of the car makes Detroit the Motor City capital of the world. But what drives people's devotion for cars and car culture? What is it about the roar of the engine, the feel of a design or the appeal of an era that makes the automobile a most revered and collected object? On Saturday, March 20th the College for Creative Studies in Detroit will be presenting 'Cars & Desire: A Symposium'. Dutch Mandel, editor and associate publisher for AutoWeek, will moderate a panel comprised of top industry executives during an interactive retrospective of Americans loyalty to cars and car culture. The guest panel will investigate how cars reflect our desires, answer our needs, become extensions of our personalities, impact our way of life and have evolved into art on wheels. The panel includes: Larry Erickson: Chief designer at Ford, lead designer on the new Mustang, hot rod specialist and recent inductee to the Grand National Roadster Hall of Fame. Bill Morden: Chief creative officer/vice chairman of BBDO/Detroit, and creator of the "That thing got a Hemi?" campaign. Camilo Pardo: Chief design at Ford, CCS alumnus and recently named "Father of the new GT" by Rolling Stone magazine. Dan Ross: Publishing director of Intersection Magazine, an international car culture publication out of London. Freeman Thomas: Head of the DaimlerChrysler Pacifica Advance Product Design Center (Carlsbad, CA) and co-designer of the Audi TT and VW's New Beetle. The guest panel and audience will explore the American mania for 'cool wheels' and the desire that manufacturers and advertising inspires, from design studios to showrooms, to racetracks and roads. Following the guest presentations, the audience is invited to participate in a round table discussion. "Cars & Desire: A Symposium" runs from noon until 4:00 pm and is free and open to the public. The presentation takes place in the Wendell W. Anderson, Jr. auditorium, located in the Walter B. Ford II Building on the CCS campus. A reception hosted by CCS will immediately follow the close of the Symposium. The symposium will also feature selected works from the automotive advertising collection of noted Detroit photographer Jim Secreto. 'Cars & Desire: A Symposium' is CCS' contribution to 'The Design Engine', a collaborative series of events celebrating design and its effect on everyday life, organized by five Detroit-area institutions including CCS, Cranbrook Academy of Art and Art Museum, Detroit Institute of Arts, Lawrence Technical University and Marygrove College. For information call CCS-Center Galleries: 313-664-7800 or visit www.ccscad.edu